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Software Engineer, Marketing

Join the team that is transforming the way coaches and athletes interact

* One of Outside Magazines Best Places to work for 6 years *

At TrainingPeaks we share a passion for creating the next best thing in the world of endurance training software and we are currently seeking a Software Engineer, Marketing in our Boulder, Colorado office. You will work in an agile, open and collaborative environment, focused on supporting the Marketing team in increasing our SaaS funnel and conversion processes.

TrainingPeaks is part of Peaksware in beautiful Boulder. Peaksware brings together industry leading brands to help guide people along their journey of improvement through a unique approach to deliberate practice. We develop software solutions and provide services to help guide people to set a specific goal, get expert instruction, perform focused practice and adapt to the immediate feedback received. This shared approach is the common thread connecting our brands which include MakeMusic, TrainingPeaks, Best Bike Split and TrainHeroic.

As the Software Engineer, Marketing your primary responsibility is to assist the Marketing team in developing solutions that help our customers through our value proposition funnel. From campaign landing pages, WordPress blog management, plugins and widgets, to email campaigns and data tracking, you live in the customer-facing part of our web ecosystem. You drive the software automation of complex marketing campaigns that may involve landing pages, targeted blog content, or email automation. Integrating with internal RESTful APIs developed by the product teams, you surface deeper business logic to the customer on the web.

Ideally, you come to us with a data-driven mindset, always considering Google Analytics (or MixPanel) instrumentation and analysis as you develop software solutions, helping the team gather the data to answer business questions. You have a deep passion for business and marketing, wanting to learn more about our customers and value proposition and how the marketing team can continuously evolve their message and tools to reach a wider and more targeted audience.

Who You Are:

  • Problem solver seeking constantly evolving technologies and software development methods. We want you to become part of our culture of learning!
  • Bachelors in Computer Science or STEM degree, OR demonstrable experience.
  • Mid to Experienced professional with advanced knowldge of several areas of the broader software engineering domain.
  • Significant web development experience ranging from developing static HTML/CSS websites, managing WordPress instances or developing WordPress plugins, some SPA / JavaScript experience, all the way to back-end develpoment and operations management. Most importantly, a desire to work on the customer-facing side of web development.
  • Some experience maintaining, improving, and scaling highly operational web systems
  • Advanced knowledge of at least one high level language (C# / .NET, Java, or similar) with knowledge of OOD, common OO practices, and Design Patterns (in any language), and further professional experience with several other languages ideally in differing paradigms (functional vs. OO, scripting languages, etc.)
  • RESTful API knowledge: integrate, maintain, debug (.NET, RoR, Node, Python/Flask, etc.)
  • Experience with one or more of the following technologies: SQL Server, nHibernate, MongoDB, Redis, Web API, Git & GitHub, TeamCity CI, AWS, HTML5, Selenium, nUnit, IOC.
  • Business & Marketing experience desirable, definitely interested in learning about the customer, our value proposition, and how to use data and software to drive business goals.

Our Stack:

  • WordPress, Responsys, Google Analytics, MixPanel
  • .NET in all shapes and forms, including .NET Core
  • .NET MVC and Webforms, .NET WebAPIs, and transitioning into a Microservice DDD architecture
  • Visual Studio 2015, and we try to stay on the leading edge
  • Microsoft SQL Server
  • AWS with ever expanding use of many IaaS, PaaS, SaaS tools for operational concerns
  • TeamCity / GitHub with test automation and code review flows

Our Engineering Philosophy:

  • DevOps -  We want developers to have insight and ownership over code in production, integration tools, infrastructure, and deployment process.  Developers should always ask what it takes to support their systems/code in production.  We value The Phoenix Project as a reference guide.
  • Product Efficiency is achieved upstream - The further down the development pipeline we have to fix bugs or rework features, the more expensive it is.
  • Small, Cross-Functional Teams - QA, Dev, Design, CI, and Product working on a focused and shared vision.
  • Complexity - It's easy to make something complex, but difficult to make it simple.  We should always be fighting complexity.  Can we deprecate systems/code?  Do it.  Does the system need to be that complicated?  Do we build vs buy?
  • Small Batch Sizes - Constantly work towards shorter release cycles as a means to shore up quality, help make sure we are working on the right things at the right time, stabilize operations, and cut down on waste.
  • Performance matters -  We value engineers that know not to over optimize solutions, but always think how code will perform at expected scale.
  • Minimum Process Necessary - We strive to be pragmatic.  Some process is necessary, but don’t forget the fundamentals of Agile.  
  • Managing Technical Debt - The vast majority of work is maintenance.  Engineers need to have practical philosophies on refactoring.  We like the theory of Broken Windows, YAGNI, and refactor as you go.  We appreciate Clean Code, Working Effectively with Legacy Code, and Pragmatic Programmer as reference guides.
  • Data Driven - Let’s use the data to help inform what to work on, what is causing performance issues, who is using our features...  Ultimately it's the objective plus the narrative that produces great product.

Benefits and Perks:

  • 100% company paid medical plan for employees with buy-up options as well as dental and vision insurance for employees (dependent coverage available)
  • $1,200/year fitness reimbursement to purchase any items related to healthy living
  • 3 weeks of PTO for all new hires. Increases in PTO at various years of service
  • 4 week paid sabbatical for all employees after 7 years of employment
  • Stocked kitchen with snacks and drinks
  • Dog friendly office
  • Music Studio for all to practice, jam, and record.
  • On-site workout area access: treadmill, bike trainers, rowers, and full weight lifting gym with CrossFit equipment, with changing rooms and showers and towel service
  • Corporate discount at Anytime Fitness
  • subscription
  • Beautiful North East Boulder, CO location
  • Flexible work schedule in a culture of trust


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