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We help people achieve their best through deliberate practice.


Through our unique approach to deliberate practice, we develop software platforms that connect creators, instructors, and performers allowing them to publish, teach and train using the proven principles of deliberate practice: set a specific goal, get expert instruction, perform focused practice and receive immediate feedback. This shared approach is the common thread connecting our brands.  You can find info on all of our brands: MakeMusic, TrainingPeaks, TrainHeroic, BestBikeSplit, & Alfred here!